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By The Computer Guy / Information / 0 Comments

Advertising Online: The Media Migration Companies are Making

 

 

Where You Will See Ads Online

  • Everywhere.

 

Advertising Online is a step most large companies take, many still making the switch. With the incoming generations being raised, their favourite dolls and router by their sides, it becomes a place of influence. There are more than 3 Billion users worldwide, it’s easier to reach a broader audience instantly.

 

Contents

1.Traditional Forms of Advertising

  • Newspapers and Magazines
  • TV and Radio

2. Why Companies are Making a Switch

  • Affordability of Online Advertisements

3. Unsafe Advertisements When Using the Web

4. Avoiding Advertisements Online

5. Benefits of Advertising

 


 

Traditional Forms of Advertising

 

Newspapers and Magazines

When you get your newspaper, it’s usually full of fliers, pamphlets and pages that are from businesses or for events. Newspapers have been around for a long time, the first printing press being invented during 1440’s Europe. Back then they were more like a pamphlet, small and convenient. As time went on, events such as the Industrial Revolution, World War I and II created a demand for news. Once approved by authorities, they’d go out into the world.

When did it start?

Advertising began to appear in newspapers as paper became more expensive for printing companies to buy. Local stores like butchers and bakeries invested in small segments where they could promote their business. This tradition is still extremely popular in the modern day- some papers even having multiple pages filled with these advertisements!

Image result for old newspaper advertisements 1800

If you’re more of a Cosmopolitan or Better Homes and Gardens person, you’ll be bombarded with advertisements as well (don’t worry the companies didn’t forget you!) Jean Donneau de Vizé was a playwright from France. In 1672 he published what resembled a newspaper, however was full of gossip and entertainment. This was at first criticized for its lack of intellectual content, however became a success with the public. The name ‘magazine’ was finally given to this style of publication in 1731 by an Englishman named Edward Cave. A periodical magazine which Cave created, known as ‘The Gentleman’s Magazine” inspired him to give the genre a name. The word ‘magazine’ comes from the word ‘makhazin’, meaning Storehouse in Arabic.

Now magazines are full of gossip, fashion, cars, poems and everything under the sun, and that includes advertisements. It’s most noticeable in Women’s magazines, with endless creams to reduce wrinkles, makeup, hair curling irons and clothing. Products like these go with the theme of fashion and beauty, which is also the topic for most articles in said magazine. Advertisements in magazines are tailored to the reader, and will relate to the prominent theme.

 

TV and Radio

Even when using a paid television service such as Foxtel, shows will have one to three ad breaks depending on the length of the show. This is an expensive way to advertise and is usually what large, mainstream companies use. Different companies also use different approaches to these, some ads seem too excitable, or try to provoke an emotion, while others create a jingle that gets stuck in your head for years after- In fact, you could probably think of one right now.

Radio has the same concept, only difference being that they have no visuals and can often be rushed as well since every second costs. Radio is easier for local businesses as different regions have their own stations, whereas TV is national or international. The controlled areas which advertisements are played creates a control over the audience who is exposed to it. There’s no use in advertising a bakery on the Central Coast to someone in Tasmania.

 

Drawbacks to Traditional Advertising 

  • Can cater to a certain audience, but not on an individual level
  • Extremely Expensive
  • Ineffective
  • Limits in time or word count
  • Unable to give immediate results – customers need to either call or travel for products

 


So Why Are Companies Making the Switch?

Companies are migrating like birds, flocking to social media to continue relevance. Especially when it comes to marketing towards an influential audience, the internet is the best place to do so. A majority of leisure internet users are young teenagers to young adults, all of which either have their own income or adults with income. By marketing to young generations online, it becomes an efficient and effective way to advertise.

The main reason can be summed up in four words; “More Monitors, More Money”. This refers to both the cost of online advertising compared to traditional methods, and the reach potential online.  It simply costs less to advertise on the internet, especially with social media booming like it is. Websites such as Facebook, Instagram and Twitter are completely free to use, and companies are taking advantage of that.

On average, a user will spend 1 Hour and 40 Minutes browsing Social Media a day.

While scrolling down your feed, have you ever seen a post from a company like Coca-Cola? Looking closely, where the time posted usually is for these, the word ‘sponsored’ will be displayed. This means the company has invested in having their post boosted to be shown to everyday users. The reason these websites are free is because just like on TV, they get paid to display advertisements to an audience.  There are also ways that websites can target a demographic, with interests, location and age it’s easy for a business to chose who they want to see their ad.

 

The Affordability of Online Advertisements

Advertising on TV and Radio is extremely expensive and can really dent the pocket of a small business. Most local business owners rely on a flow of customers to keep themselves steady and don’t often have separate branches of stores to fall back on. The idea of spending thousands of advertising for potential customers to catch word and only maybe spend money for the services offered in said advertisement is seemingly preposterous. The money which would be spent could easily go towards more stock or facilities to grow the business instead. This is where online advertising really does help a business get itself out there without spending a fortune, potentially reaching thousands for a small amount.

 

Radio stations and TV ads also aren’t always worth the money to local business owners. How many times have you watched TV or listened to the radio, then an ad comes on so you change the channel? A lot of people prefer not to listen or watch ads, so they’ll switch to another station that’s playing what they want. Sure, you can purchase these ads and have them play, but there is no guarantee that people will engage into what they are saying. This is why companies are switching, the money simply isn’t worth the outcome to a large amount of business owners.

 

Local television stations typically charge from $200 to $1,500 to create a 30-second commercial. National commercials produced by an advertising agency cost far more, averaging $342,000 for a 30-second spot in 2008, according to the American Association of Advertising Agencies.

Nancy Wagner, Small Business Chron

 

Online Advertisements have a large influence

From YouTube videos with that 30-second ad before it, to the logos in the sidebars of Facebook, advertisements online can be extremely influential. Using any interests listed on your page and ‘Cookies’ in your computer, which holds your browsing history and searches, advertisements are more tailored to each user. This works well for both company and consumer, as the company can market to their target audience and the consumer gets shows products or services they’re interested in.

It’s easier to actually sell products online as well. Living in the current “Just a Click Away” world can make it difficult for companies to convince consumers to physically visit their store. Online shopping is an ever-growing trend, with the ability for consumers to buy groceries, clothes and gadgets without standing up. The ability to see an ad, click it and buy it instantly, having it delivered to you is what companies are beginning to take advantage of. These features also tempt habits such as impulse buying and splurging, but that means more sales at the end of the day. Website such as Facebook allow business pages to display their own products and attach them to posts. Consumers have the option to browse through products as well, similar to an online store.

 


 

Unsafe ‘Advertisements’ When Using the Web

 

Most companies that are advertising online are reputable and honestly trying to interest people in their products. Some companies, however, are not. Some will use tricks in advertising and install junk or similar unwanted items. This is why protecting your passwords and accounts for services like Paypal is important.

Never Save your Passwords, Paypal or Credit Card to the Browser!

When searching with a browser, notice a few links at first that don’t seem completely related to what you searched. They may have a different topic, or not be the site that normally comes up. This is how websites will try to promote themselves and their content, making it come up early when searched. Links that these lead to may also not always be what they seem. To avoid being caught out, wait for the whole page to load before clicking anything as some load in after a few seconds. Before clicking on the link, hover over it with your cursor so it becomes a small hand, and look at the grey box which appears in either the bottom left of next to the cursor. This way, it’s easy to check the site goes to where it says.

 

This is a common trick but it’s hidden in plain sight, so many users fall for it. It happens when people look for drivers, computer cleaners, and modifications for their PC or even a game. Search engines such as Google will have a lower chance of these ads appearing as they have other sources of income. With income from their branch websites such as YouTube or Google Drive, the company has less of a need for these ads and the money that comes with.

 

The Benefits of Advertising Online

 

Advertising isn’t always a bad thing, and with online browsers and websites implementing Cookies to personalize them it’s becoming more relevant and tailored to each user. Advertising has been around for years and years now, and it’s a great way to companies big and small to promote themselves. It’s also extremely beneficial to consumers too!

The brochures that get handed around to mail boxes with Target or ALDI’s Christmas Toy specials tend to be pretty big life savers for busy parents. The flyers you see stapled to telegraph poles announcing a local gardening group can interest a family to go outside for a weekend and try something new. Signs in front of an open house let people on the hunt know they can come in and have a look around- who knows maybe it’s their dream house?

There’s a stigma around advertising, saying its a bad thing, and sure having flyers thrown at you while crossing the road is annoying. And every teen knows having to wait those 30 painful seconds before a YouTube video is just the lowest form of modern torture. Many people may say they hate advertisements but it’s never actually been a burden to society overall. So the migration in media which companies are making is actually another step forward, like when a new road is built creating a new faster way for people to get to their destination. Sure some people will take the old road but the option is there.

 

 

So now the only question is, do you want to check out what is in store?

 

 


Thank you so much for reading! This is The Computer Guy’s weekly blog, where we post about different tips, ideas and advice to help everyday users! Feel free to leave a comment with your thoughts or share this post!

-The Computer Guy


 

Check Out Our Other Posts:

SSD vs HDD: Battle of the Hard Drives

Being Safe Online: What to Know and How to Take Caution

Online Scammers: Protect Yourself from their Nasty Tricks

E-Waste: How it Works and Its Benefits

 

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